Wow! I was surprised.

On Sunday I posted my plan to incorporate emerging technology into a library service.

The service is study room scheduling.  The technology was supposed to be Twitter.  It ended up being Facebook.  That’s what surprised me.

And here’s why….

First some background, we are in the process of surveying our first year medical students. This survey is part of a multi-school project organized out of the Norris Medical Library at USC. Questions cover the devices students have, the social media they  use and what, if anything, they would like from the library around technology.  I know Aaron (@aaronschmidt) made it clear that surveys are the bottom rung of discovery but we’re just starting.

I was all set to write about Twitter but then this table floored me.  Out of the 60 who have replied so far more that 75% use Facebook some or all of the time and less the 20% use Twitter.  More students use Instagram than Twitter!

Until this survey I didn’t know where our students were online.  I was guessing.  I can’t say that anymore. The plan I wrote is designed to encourage more participation in our Facebook page and engage our students were they are right now. 

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3 Responses to Wow! I was surprised.

  1. cseeger says:

    I love not only that you were able to find this out — it doesn’t matter if it’s the bottom rung of discovery if you find out something that will help you reach your users — but also that you are able to incorporate this finding so immediately. I saw your post about posting old medical ads and I think it’s a great way to pique interest in an educational way. We found similar usage among our pharmacy students when one professor wanted to incorporate twitter into class — and very few had an account, or interacted with it after they set it up as a class.

  2. Jenny Pierce says:

    @cseeger
    Thanks for reading this. It’s interesting to see it isn’t just our health science students who aren’t using Twitter. I guess we librarians are ahead of the curve on this one. 🙂

  3. Kyle Jones says:

    It’s wonderful that you’re using real, hard data to inform your practices. Nicely done.

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