There is a lot out there on branding and marketing. I keep coming up against it again and again. Our library is getting ready to review and reorganize our web page. My boss sent out Jefferson’s page. She likes the clean look.
That would be great except we are part of a library system with rules over which we have no control. It is funny how different each library’s home page looks, what is emphasised and what is available. Personally I want to see more dynamic content, moving towards a blogging format. I would like us to get rid of a lot of the weight in the page.