Trinkets and Trash Project

This was from a University press release.  Very cool images.

“Decades after they were forbidden to advertise on television, the companies that brought Joe Camel and the Marlboro Man to the American public continue to spend billions to try to convince young people to smoke. Promotional products such as music CDs, sweepstakes, toys, and magazine advertising targeting women and minorities have been catalogued and stored in the “Trinkets and Trash” collection at UMDNJ School of Public Health (SPH).

According to Dr. Jane Lewis, principal investigator of the “Trinkets and Trash” project and founding member of the Center for Tobacco Surveillance and Evaluation Research at SPH, the tobacco industry spends billions of dollars each year on advertising, promotion, and sponsorship. She says that young people are particularly vulnerable. Some “Trinkets and Trash” items are on display at the school’s Piscataway campus, and the entire collection, which includes thousands of items, is available online.”

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